Here is a big question many have been asking: why didn’t Star Wars Star Wars game either. 5cpu
EA Studios Executive Vice President Patrick Söderlund provided an answer on behalf of the company, briefly addressing the NBA brand and focusing on why Battlefront didn’t have a single player campaign:
“So, I would agree with you on NBA, that is something that we struggled with as an organization and so we have a different plan in play right now, but we hope to rectify that. Overall, if you look at our overall portfolio, I would say that we’re in good shape.
We are as good or better as the other people in the industry on average. […]game side by side with the movie that came out to get the strongest possible impact.
I think the team created a really good game based on the premise that we had, and I would say that the game was done very well for us, and reached a very different demographic that a traditional EA game would do. So from that perspective it’s a success.
Are we happy with the 75 ratings? No. Is that something that we’re going to cure going forward? Absolutely. But I think overall, we look at everything that we do in isolation, but if you take a step back and look at our overall portfolio, it’s actually in pretty good shape.”
So is that answer good enough for fans? Probably not. Earlier in his presentation, Söderlund itted that ever to create a next version, they would need to correct this issue. So here’s hoping they understand the importance of single player campaigns in these types of games.
