According to research and data from SuperData, SWTOR in 4th place in the world for MMO earnings. z656n
RIFT.
Since 2010, the developers are offering micro-transactions. SuperData explains:
“In the past five years, the percentage of revenue for subscription-based MMO generated via additional in-game microtransactions has roughly doubled from 14% for 27%. In addition, the average digital spend, in addition to the monthly fee, has tripled from $16 to $46, worldwide. Despite the overall decline, this category has so far managed to maximize their ability to monetize a shrinking yet loyal player base.”
So as you can see, while the payment models are changing, gamers ARE still spending money on MMOs and SWTOR is no exception. You can see more on SuperData’s research here.