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Massively noted their top 10 memorable marketing campaigns and no surprise, SWTOR Flash/Freeze mob made the list at #8.
Here’s what Massively writer Justin Olivetti had to say about it:
“Despite your dark lord, or the crazy civilians who jump into the fray at the end. Probably all of the above.”
I have to agree with Justin here and unlike him, I do have experience in marketing. The campaign was awesome. They attracted tons of attention and it was creative and original. I wish I could have been there in Times Square when it all went down.
Lucky for us, there is a video so if you don’t have a clue what we’re talking about or you just want to see it again, here’s the video: