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Everyone is talking about F2P model is chosen because SWTOR flopped on release or just because it makes more sense and is better for the current economic market in the world today.
MMORPG.com had a few words from Richard Aihoshi on the topic. In addition to this, they did a poll with some other experts in the field:
- Hendrik Klindworth is the Founder and Managing Director of InnoGames (Forge of Empires, Grepolis et al)
- Jay Choi is the Chief Operations Officer at Gravity Interactive(Ragnarok Online, Dragon Saga et al)
- Jungsoo Lee is the Vice President of Live Development atSG Interactive (formerly Ntreev; Pangya Golf, Trickster Online et al)
- Flaviio Daneil Caracasis the Chief Marketing Officer at Rock Hippo Productions (Brawl Busters, MicroVolts)
Here is a snippet of the interviews:
What significance do you see in EA’s decision to take SWTOR F2P?
Hendrik Klindworth: Players can play a game for free and have the freedom to choose if and how much they would like to pay. For publishers, F2P helps to keep the entry barriers as low as possible.
Jay Choi: This is part of a trend that involves developers realizing that the North America coming to the realization that the marketing landscape has changed, the players have changed, and F2P has a much wider approach to acquiring new ones.
Jungsoo Lee: It proves that even with a mega-brand like MMO space benefits from a large market, as opposed to the direct competition that comes from a gamer having to decide between ing one or two subscription titles.
EA will also benefit from removing one of the entry barriers that SWTOR has. Going F2P will generate an influx of new players experiencing the updates and events, as other successful F2P MMOs do, SWTOR will be more successful and profitable that it is currently.
Flaviio Daneil Caracas: This is just one more example of gamers’ increasing acceptance for alternative and flexible business models. Several high-profile titles have already made transitions to F2P, with some even planning the game itself and there are features that will only be available through monthly payments.
There are many great questions and these industry experts weigh in with some pretty good answers. It’s long but well worth the read.