The days are counting down to the December 20th launch of SWTOR and as many are getting excited about the MMO, there are others who don’t quite fall into all the hype.
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Some are predicting SWTOR might not do as well as predicted and that even if it does, there room left for profit from SWTOR?
Activision’s CEO Bobby Kotick says EA Will Lose Out with The Old Republic but could he be right? There’s no surprise that there are skeptics when it comes to SWTOR. In fact, with any big thing, there are going to be those who oppose it but how much truth might there be to the questioning?
Kotick made his remarks about SWTOR at the Reuters Media Summit on Monday. However, shares of Activision are down 5.5 per cent year-to-date while shares of its main rival, Electronic Arts, are up 27.2 per cent so could this just be a stunt to draw attention away from the company that might not be doing so well this holiday season as EA?
Kotick not only downplayed the notion that EA could steal s from “World of Warcraft” but also questioned whether his rival would make money off SWTOR since it has to pay Lucas Arts for the licensing rights. While he has a valid point, it seems there might be just enough money to go around on this one if it is even a fraction as popular as expected.
