Riding Hyperspace Into SWTOR 441m6e

Lagwa has an excellent article on the wait for Star Wars: The old Republic and their take on the hype/anticipation buildup.  A great read, and for the most part, I tend to agree.  We’ve seen this stuff a thousand times before — get your expectations too high, too unrealistic, and it doesn’t matter how the game actually ends up, it’s going to suck for you. 22532r

What especially caught my attention is that he commented on a possible parallel marketing strategy-slash-hype train to Warhammer Online.  This is s a perspective that’s worthwhile to examine, although I don’t think SW:TOR’s current buildup exactly mirrors Warhammer online.

WAR came out of the gate swinging. These guys had a hype machine to match no other. They character and track your progress.

And the community bit like never before. Blogs popped up left and right. Podcasts started appearing. Forums, such as Warhammer Alliance, exploded in popularity. Soon, there was even a reason added to WoW’s un-sub section: “Leaving for Warhammer Online.” The exuberance of key figures like Paul Barnett and Mark Jacobs wore on and we believed that this was it, this was our next home-game.

TOR is the same today, building hype and stirring community. They’re marketing in many of the same ways: videos, interviews, subtle swipes at other games. Their message is the same: this is the right way to do an MMO. Promises, promises, Bioware. Indeed, much like WAR before it, they’re promising the Moon Over Endor.

Read the full article here, and read Sup from Bio breaks points here