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With BioWare on the platform ing Star Wars: The Old Republic, and C on nurturing an MMO community.
Gamasutra brings us full details on these new sessions:
– First, John Smedley, the president of Sony Online Entertainment, will discuss how the company transitioned its entire game lineup to the free to play model in theBusiness and Marketing track lecture, “Free-to-Play: Driving the Future of MMOs.””
Referencing games from EverQuest to Planetside 2(pictured), Smedley will share some of SOE’s insights and lessons learned to help other developers successfully adopt the free to play model. With this knowledge, attendees will walk away understanding how to grow not only their player base, but also their overall revenue.
– Over in the Production track, Dave Moore, BioWare’s senior director of platform services, will explain how he and the studio established a robust and scalable platform for the major MMO,Star Wars: The Old Republic.
During the session, “Building the Scalable Platform for SWTOR,” Moore will discuss how the studio prepared for the game’s launch, sharing the technical details and implementation decisions that helped ensure everything worked once the game went live.
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Finally, C senior researcher Petur Oskarsson will host the Customer Experience track session, “Ear to the Ground – MMO Community & Metrics for Decision Making,” during which he’ll share his insight on how to best nurture an online game community.
These talks are in addition to those that have already been previously announced. It should definitely be interesting for gamer and MMO fans and anyone with an interest in the games, the staff behind the scenes of many of these games and how they integrate what the fans want with what they are capable of doing. I’m excited to check it out!
